It is not uncommon for high end cars (and that is what they are marketing the cybertruck as…) and even a lot of “prestige” fashion or electronics to have a no resale for N months clause. That is actually “good” because it severely limits the resale/scalping market and discourages people from buying them to flip them.
That said, this is also a textbook example of when you provide an exception. Loyal customer (whether they are or not) who can’t actually use a product. Because then you can spin that as “We are a great company, we have your back”
As a bit of context:
It is not uncommon for high end cars (and that is what they are marketing the cybertruck as…) and even a lot of “prestige” fashion or electronics to have a no resale for N months clause. That is actually “good” because it severely limits the resale/scalping market and discourages people from buying them to flip them.
That said, this is also a textbook example of when you provide an exception. Loyal customer (whether they are or not) who can’t actually use a product. Because then you can spin that as “We are a great company, we have your back”