Being honest, probably not much, but the amount isn’t zero. I guess I’m just not seeing how creating any kind of brand confusion helps an established brand like goldfish when people will just forget about this kind of thing almost immediately.
Shorter version, you’re right that it isn’t a large expenditure, but god, it’s so dumb.
They definitely notice, why do you think they’re pushing the birth rate and great replacement theory BS so damn hard? They want everyone young, broke and uneducated so they can keep the grift going.