Hollywood’s video game performers voted to go on strike Thursday, throwing part of the entertainment industry into another work stoppage after talks for a new contract with major game studios broke down over artificial intelligence protections.
The strike — the second for video game voice actors and motion capture performers under the Screen Actors Guild-American Federation of Television and Radio Artists — will begin at 12:01 a.m. Friday. The move comes after nearly two years of negotiations with gaming giants, including divisions of Activision, Warner Bros. and Walt Disney Co., over a new interactive media agreement.
SAG-AFTRA negotiators say gains have been made over wages and job safety in the video game contract, but that the studios will not make a deal over the regulation of generative AI. Without guardrails, game companies could train AI to replicate an actor’s voice, or create a digital replica of their likeness without consent or fair compensation, the union said.
The government could provide subsidies or tax exemptions to companies that do not use AI in films, series, audios and video games.
It seems likely that AI will become so ubiquitous that we’d have to start drawing arbitrary lines. Can I use a picture on a wall on a live set that was drawn by AI? Can I use AI to sync an actor’s lips to an ADR line change? How much AI crosses the line?
I’m just not sure this genie can be put back in the bottle. That said, human art is better. Human acting is better. Human writers are better. I feel like overuse of AI will show in the quality of the product.
The question is are Netflix and Bethesda going to fill their catalog with AI garbage because it’s cheap and audiences don’t care anyway? I go to the PS store and look at the human made garbage on there for $.50, and I think maybe. Maybe enough people don’t care about quality of the product if it’s cheap enough. But I don’t think so.
Yes taxpayers should subsidize corpos head count
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