Edit: to clarify: the message in the ad is actually ironic/satirical, mocking the advice for cyclists to wear high-viz at night.
It uses the same logic but inverts the parts and responsabilities, by suggesting to motorists (not cyclists) to apply bright paint on their cars.
So this ad is not pro or against high-viz, it’s against victim blaming
Cross-posted from: https://mastodon.uno/users/rivoluzioneurbanamobilita/statuses/113544508246569296
I have a black car. I just like black. I haven’t noticed it to be much worse than any other car I’ve had during the summer. I had a white car of similar dimensions for a while before that and it felt just as hot. Or at least past the threshold of “too hot”.