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My pattern is I’ll find something new that I want and I’ll order it, but before it arrives I’ll research absolutely everything about it—specs, reviews, unboxing videos—that I’ll squeeze every drop of joy out of the purchase before I even have it…
The smile in frame 3 is really subtle
The trick for me to reduce impulse buys is to see if I want to buy the thing 3 days in a row. If I kept thinking about buying the thing on the third day, I’ll buy it.