The company behind Trump Watches prominently features an iconic image of the presidential candidate on its timepieces. There’s one big problem: It’s not allowed to.
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According to the Associated Press, though, TheBestWatchesonEarth LLC advertised a product it can’t deliver, as that image is owned by the 178-year-old news agency. This week, the AP told WIRED it is pursuing a cease and desist against the LLC, which is registered in Sheridan, Wyoming. (The company did not reply to a request for comment about the cease and desist letter.)
Evan Vucci, the AP’s Pulitzer Prize–winning chief photographer, took that photograph, and while he told WIRED he does not own the rights to that image, the AP confirmed earlier this month in an email to WIRED that it is filing the written notice. “AP is proud of Evan Vucci’s photo and recognizes its impact,” wrote AP spokesperson Nicole Meir. “We reserve our rights to this powerful image, as we do with all AP journalism, and continue to license it for editorial use only.”
I agree. It would be like a composer who couldn’t play an instrument writing a symphony. Just because he doesn’t have the capability to produce the final outcome doesn’t mean his vision for how the various pieces fit together isn’t an artistry in itself.
That is a very powerful image, moreso than many of the other images I’ve seen of that event. It certainly isn’t because of the people in it, but the timing to capture that gesture and the overall framing add something that is lacking in other pictures I’ve seen. No doubt that is the reason they selected it. Now they will have to use a lesser option.