Probably as they were charging the same price as a pint, perhaps an exaggerating, but I suspect two halves wouldn’t be the same price as a pint was last week. Nobody likes to be ripped off.
So the people who didn’t like the idea of short pints asked if they were messing with the serving size of wine, and when told no, they went with that. Everyone else just consumed the same amount as they would’ve, more or less.
The unexpected way is that while it decreased sales of beer it increased sales of wine.
Probably as they were charging the same price as a pint, perhaps an exaggerating, but I suspect two halves wouldn’t be the same price as a pint was last week. Nobody likes to be ripped off.
So the people who didn’t like the idea of short pints asked if they were messing with the serving size of wine, and when told no, they went with that. Everyone else just consumed the same amount as they would’ve, more or less.