• MolochAlter@lemmy.world
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    1 month ago

    Because it’s pressvertising.

    Veilguard has had a year (at least) of relentless, shameless astroturfing, ever since BG3 got GOTY, because EA knows it’s not gonna be even close to competing with it and they (rightly) fear Veilguard will get shat on, especially since Bioware is on a 2 games abject failure streak with Andromeda and Anthem both failing horribly and Inquisition having at best a mixed reception with how buggy and repetitive it was at launch.


    As a rule of thumb: if an article comes out before a game’s actual release, it’s positive about an aspect the game or franchise is known to be lacking in, and it sounds like John Oliver’s parody of a corporate shill? It’s pressvertising.

    It’s access-for-coverage, a trading of favours that stays undisclosed because technically no money changed hands; however, in the past we’ve seen what happens to outlets that don’t kiss the ring and use the access to actually speak negatively of the product, or even neutrally, so we know there is an implicit (and explicit if you know the history of these dealings) pressure to be positive at any cost.


    So in short: it’s a bad article pretending to analyse the content they have early access to when really they’re just advertising the game uncritically. It’s literally just source-washed marketing material.