“The 155-year-old Campbell Soup Company plans to drop “soup” from its corporate name, rebranding as The Campbell’s Company. More consumers are reaching for snacks and ditching ready-to-serve soups, and the company has bought up other food lines to grab them.”
https://www.crackerjill.com/faqs
https://www.pennlive.com/life/2022/04/frito-lay-introduces-cracker-jill-version-of-cracker-jack-to-celebrate-women-in-sports.html
And they didn’t rename Cracker Jack. They added Cracker Jill. It’s still the same product regardless of the packaging, just with more representation.
And? Cracker Jill? How about Caramel Jill instead?.. 🤔
Sorry, but I don’t think their marketing department really thought that one through. I mean hell, it’s a caramel covered snack!