I work with a lot of ex-microsofters, and this sounds about normal. In Microsoft-land you only get funding if you’re profitable - and even then you need to be wildly profitable. They don’t care about being startup costs, or getting to profitability, if you aren’t right now you’re going to have to beg and plead for funding.
Of course then they’re immediately surprised that things aren’t just profitable immediately, and take time to build a userbase, and wonder why they’re constantly behind on the latest tech. God forbid they actually invest in promising tech…
Enough money to buy Activision-Blizzard and Bethesda, but not enough to actually pay for developers or marketing.
But you ain’t got no games Lt. Dan
Xbox: No games.
PS5: No games.
Nintendo: Games; but even the 10 year old ones are still full price.
Does it really need it…the entire friggin world knows Xbox, PlayStation or Nintendo. Basically anything else isn’t worth the effort or its PC. Advertising is such a joke
if you’re trying to convince people to buy an xbox instead of a playstation, yeah. And keep current xboxers within the ecosystem. post-purchase affirmation is a big component of advertising too.
