Netflix, once a pioneer of ad-free viewing that offered a break from traditional TV norms, is now contemplating launching free ad-supported versions of its service in markets like Europe and Asia, Bloomberg reported.

The plans to offer a free ad-supported tier, albeit in select markets, suggests that pivot towards monetizing user data, in other words — making users and not the extensive library of award-winning shows a product, might be well in the pipeline.

    • Melvin_Ferd@lemmy.world
      link
      fedilink
      English
      arrow-up
      0
      ·
      4 months ago

      Told people this years ago when pewdie pie became a millionaire selling ads. Like that was the time to wake up and hate every single one of these content creators for selling out and making the internet the hellscape this is. But no we Revere and emulate these people.

      • efstajas@lemmy.world
        link
        fedilink
        English
        arrow-up
        0
        ·
        4 months ago

        This is a bit unnecessarily tough on independent content creators… what exactly do you expect them to do? Make no money from their content? How would they be able to make a living?

          • efstajas@lemmy.world
            link
            fedilink
            English
            arrow-up
            0
            ·
            4 months ago

            Sure, Patreon is great, but Patreon alone is not enough for most creators to make a living, considering how hard it is to get people to commit to monthly subscriptions.

            • UnderpantsWeevil@lemmy.world
              link
              fedilink
              English
              arrow-up
              0
              arrow-down
              1
              ·
              4 months ago

              Patreon alone is not enough for most creators to make a living

              I’ve seen a number of content creators argue otherwise. From the “Hello from the Magic Tavern” sketch comedy group to the “Scenes from the Multiverse” Cartoonist to the various musicians cranking out indie tunes on Bandcamp, the refrain I consistently here is that direct patronage offers significantly better returns than ad-supported payments on bigger media platforms.

              Indie creators generally have an easier time of securing monthly subscriptions because they’re more boutique and have closer connections to the audience. And you don’t need an enormous audience to bring in a reliable income. While YouTubers need to get into the hundreds of thousands of subscribers to see any kind of productive ROI, Patreon artists can justify the expense of their work on an audience in the hundreds. They can go entirely indie with an audience in the thousands.

              Most creators can’t afford to go fully indie, but the margins are so much better relative to the audience size with direct payments. Even just $2/viewer/episode pays vastly more than what a streaming service offers.

      • UnderpantsWeevil@lemmy.world
        link
        fedilink
        English
        arrow-up
        0
        arrow-down
        1
        ·
        4 months ago

        Like that was the time to wake up and hate every single one of these content creators for selling out

        And then what? Stop consuming their content?

  • IrateAnteater@sh.itjust.works
    link
    fedilink
    English
    arrow-up
    0
    ·
    4 months ago

    the ads are minimally intrusive — that is, highly relevant and engaging — they should not detract from the overall user experience

    In what universe do ads, no matter how “relevant and engaging”, ever not detract from the overall experience?