BBC tracked down the guy behind it and found that he had 17 self-published books on Amazon. According to the reviews they’re total nonsense that’s clearly written by AI.
Voidzilla also went over this a bit, it’s a good watch: https://youtu.be/QEG9gvHekEo?si=LODHrwT2Jo7tQUO1
Yeah, there are some nice articles from the BBC on this, including one with the person playing that masked-character. The dialogue/story for actresses/actors was apparently LLM-gibberish as well.
Some more fun facts:
The tickets costed 40£ each
Not just the promotional images, but also the scripts for the actors were AI generated
The AI also created a whole new character called the unnamed (Edit: unknown, not unnamed), a shadowy chocolate-maker who became evil and lives inside the walls
Edit: Also they didn’t have any chocolate and each guest only got a single jelly bean and a 6cl shot of lemonade
I think the evil chocolate maker that lives in the walls was called The Unknown
I actually wanted to post that character, but I wasn’t sure anyone would know what it was. It’s so bizarre.